Lebron James is set to announce his decision as to what team he will sign with tomorrow at 9pm. ESPN is going to air a 1 hour special dedicated to Lebron and which team he will sign with.
I realize that Lebron is the biggest NBA star to hit the free agent market. I understand it. What I can’t comprehend is why he (and ESPN) feels the need to air a 1 hour special about it. Just today, I watched Dwayne Wade and Chris Bosh announce via an interview on ESPN that they were signing with the Miami Heat. Kevin Durant of the Oklahoma City Thunder signed a long term extension with his team. He announced it via Twitter. When Michael Jordan announced that he was coming back to the Bulls he simply faxed a two word statement to the press. Those words were “I’m back”.
By airing this special, Lebron is basically showing us that he is bigger than the game of basketball. Alex Rodriguez did basically the same thing in baseball back in 2007 when during Game 4 of the World Series, he conveniently announced that he was opting out of his contract and becoming a free agent.
Do we really need to watch 50 minutes of people speculating where Lebron is going to go and then 10 minutes of him giving us cliché’s like “It was never about money” and “I just want to win” when he announces where he’s going to play next year?
According to ESPN and all of the people purchasing advertising during that time slot…yes.
In a related story I am going to announce via facebook tomorrow at 7 a.m. what I am going to have for breakfast.